“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

a bathing empire

Japanese designer Nigo started his BAPE clothing label out of Tokyo 10 years ago . What was once a fiercely hard-to-get designer fashion range has now become a million dollar empire. Far from exclusive now, Nigo has expanded his BAPE empire to include BAPY for girls, a new
brand Baby Milo, BAPE café & there’s even a spin-off hair studio BAPE cuts. He achieved credibility & fashionista status through his collaborations & carefully planned exclusivity, then he took over the world. This is one clever monkey.

tokyo, japan

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