“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
When your screen is white – an empty word page, or the Google page, your computer consumes 74 watts. Yet when it’s black it consumes only 59 watts.
Mark Ontkussh wrote an article about the energy saving that would be achieved if Google had a black screen, taking in account the huge number of page views, according to his calculations, 750 mega watts/hour per year would be saved.
In a response to this article Google created a black version of its search engine, called Blackle, with the exact same functions as the white version, but with lower energy consumption.