“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
As we all know, Gen Yers have grown up in a world where anything and everything can be custom made to exactly the way they want. Whether it a brand new made to order computer, or a pair of Nike running shoes with their name stitched in them, Gen Y loves having their personality expressed. The Mars Company recognized this concept when they launched a new online promotion for M&Ms candy. The M&M website links to a site called, BecomeAnMM.com, prompting to visitors “There’s an M&M in everyone. Create an Inner M character that looks just like you!” After entering the site the user can create any kind of M&M they want, making it look like themselves, or a friend, allowing them to customize the shape, color, facial expression and best yet, accessorize! After creating your M&M you can continue to make more, or take your creation into a photo shop to place it in funny photos, make a movie out of it and play games. The viral capabilities are endless because the site will allow you to create as many custom candies as you desire and give the user plenty of options to e-mail the creations to whomever they’d like. After the recipient receives the message they are invited to create their own, hopefully sending their M&M to more people with them doing the same and so on.