“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Melbourne VS Sydney

Sydney’s growth & progress post-Federation left Melbourne for dead. Since then Melbourne has been stuck in the position of ugly sister, great personality shame about the face. There’s no question that Melbourne is the city who tries harder to compensate for the lack of natural attractions & global landmarks. In fact it is Melbourne’s inability to rely on big business or holiday weather that has seen it put its heart & soul into creating an innovative urban culture unlike no other.

It is this drive to compensate which has culminated in Melbourne’s push to become the cosmopolitan & cultural capital of the country. Melbourne’s streetscapes & city laneways, innovative buildings and relentless events programs have ensured that Melbourne remains a lively bustling urban metropolis that will never play second fiddle to Sydney.

Melbourne will become one of the leading creative business cities of the world. Just as Silicon Valley was the poster city for the nerd revolution, so too will Melbourne become the pin up girl for the creative generation. Due to its progressive culture & ethnic diversity, Melbourne will become the hot market for new products & entrepreneurs across the world. Melbourne will be the creative centre of Australia; a city that appeals to imaginative & inventive minds across the globe, participation will be the cost of entry.


In Sydney people you’ve just met will tell you over dinner how much they just dropped on their new pad at Double-Pay. In Melbourne the richest dude in the bar is probably the one in the corner dressed in the faded cords & rocking out with a glass of red. You wouldn’t have noticed him and that’s the point. In Sydney it’s great because anyone can make it here. In Melbourne it’s all about the “old boys” connections. You need to be from the right family, have the right connections or make friends with the right people. No matter how much your house is worth.

Sydney can be financially exclusive. Melbourne can be culturally exclusive.

Sydney means big business but Melbourne means creativity.

If Sydneysiders want to know ‘where do you work and how much do you earn ?’ then Melbournians want to know ‘What footy team do you barrack for and what are you into?’. f Sydney is a beer in the sun where you can be seen then Melbourne is a glass of red in a basement bar where you can’t be found.

If Sydney is the one night stand then Melbourne is the girl you bring home to mum.

Sydney is up there and in your face, showing you her ways. Melbourne says, ‘You have to discover me.’
Bernard Salt has a nice quote “What Melbournians see as a strong & vital Melbourne-based culture, other Australians sometimes perceive as nothing less than self-absorbed arrogance. It all depends on whether you are viewing Melbourne rom the outside in, or the inside out.” it’s probably true, but that doesn’t mean we’re not right now does it…?

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