I hate to say this because I too, work in innovation but isn’t this just the sort of new product development you expect to see out of an innovation company? I get that they probably had a whole bunch of research which says that Cadbury isn’t taking advantage of the in-home sharing occasions in front of the TV when families get together. So they looked at other formats beyond the bar, the block and the box, and they looked at other categories who successfully managed the in-home sharing experience. They would have looked at what sort of in-home sharing products were successful, they would have looked at the product formats that people liked and then well…they made one out of chocolate.
But all important marketing palava aside, isn’t this just a chocolate Pringle?