“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Innovative advertising placement..?

drive-cleaner.jpgHere I was sitting quietly at my clickboard minding my own business surfing some porn..just kidding, surfing some more boring research sites looking for demographic data or innovation examples and up pops this puppy…www.drivecleaner.com …what the?

You can almost hear the marketing thought process of some bright spark

Q :: Who would most benefit from a drive cleaner?

A :: People with stuff on their hard drives they don’t want anyone to see, people who surf porn

Q :: How do we tell them about our service?

A :: I know! we interrupt them while they’re doing boring mundane everyday things and simply say that we know what they get up to when they’re not doing boring mundane things and that we can keep their secret safe…

When this baby popped up with it’s scaremongering tactics about “files that could compromise your career and your marriage” I was thinking, crap! I better get that sorted, and then I thought to myself…why would my husband care about temporary site files downloaded from Bernard Salt or Innovation Central?

Wouldn’t the place to put these pop up ads be..um…on porn sites?…

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