“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

What if we kept a record of all the random ideas we have?


Looking for a bit of Friday folly to procrastenate over while I garner the energy for another crack at work this afternoon, I stumbled across a new blog called ‘What If They Did’ – it’s basically a bunch of ‘what if’ ideas, a collection of random thoughts across all categories & platforms.

At first I thought might be an informal blog from someone at WhatIf The Innovation Company, after all, it would sit perfectly under their banner as a way of creating dialogue beyond the company lines. But no, it’s actually written by two creatives out of London who are using it as a playground to stash their collection of random ideas.

So whether you’re after a wacky idea for a particular category, or simply want think more laterally about how you go about generating ideas, this site is worth a look.

I love this idea for a lucky dip on the Skye Remote Control and when you think about it, it’s not so different from the concept behind iPod’s shuffle.

Check it out here

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