Leaving something to the imagination…

Leaving something to the imaginationThere’s something refreshing about a retailer who doesn’t just let it all
hang out for the world to see. The windows of this Commes des Garcons store are like a great first date outfit, you can see enough to know you want to see more but
not enough to satiate the appetite.

It’s almost as if they’re teasing you with a little peek but you have to
go inside to see the full story. You see, sometimes its better to leave a little to the imagination. A glimpse of skin is always sexier than getting an eyeful of the whole booty.

What if we took this idea someplace else . . Why not create a stylish fruit & veg store where you don’t actually show the fruit & veg? When people enter the store they are met with boxes upon old fashioned boxes containing fresh produce. People can read where the products come from, there’s a description of how delicious they are & the price point indicates they’re good quality. But you can’t see what you’re actually purchasing.

The philosophy of the store would be :: we’ve selected the best produce available for you, if you think that you can pick better fruit & veg out of some dumpster in a supermarket then you’re in the wrong store friend.

Think about how can you flirt with your customers? How can you play on their imagination & curiosity to drive demand? You need to make customers want you. Throwing yourself on someone is not only embarrassing, but lessens your chances of scoring.


A curious design-focused human with an insatiable appetite for learning driven by the endless desire to make things.

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