“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
A great post from Darren over at Problogger about getting more traffic to your blog that I thought I’d share with you. It’s a great post and good food for thought. When you think about it, it’s how we think about communication in general [or should do]. Who are we talking to? What interests them? How do we get their attention? Where do they hang out?
“What is the best way to get Search Engine Traffic to Your Blog?”
1. Search Traffic has been an important part of my blogging
The amount of traffic that the blogs I’ve worked on get from Search Engines varies considerably from blog to blog but on my two current blogs I get 25-35% of my traffic from Search Engines (largely Google).
Here’s a chart showing how Search Traffic fits into the mix of my photography blog traffic (from a couple of months back):
You can see that Search Engine Traffic is not the biggest source of traffic (social media takes that award) but it is significant considering the site gets over a million visits a month.
2. Search Traffic isn’t Everything
Looking at the above chart you see that if I was to only ever focus upon Search Engine Traffic that I could potentially be loosing up to 67% of my blog’s traffic.
One of the main points I made yesterday is that people shouldn’t become obsessed by Search. While it has amazing potential – I find that sites grow best when they have a variety of sources of traffic (including from Search Engines).
Here is another chart from the presentation which shows the four main areas that I put effort into when thinking about driving traffic – Search, Social Media, Community and Content.
Search Engine Optimization, participating in social media, building community and producing content are four important elements of building a site that gets (and keeps) high levels of traffic. When a blogger becomes obsessed by any one of them (to the detriment of others) the site can suffer (or at least not realize its potential). When the four elements come together a blog can grow quite rapidly.
3. SEO is Important
Learning the basics of Search Engine Optimization is important as a blogger. While most blog platforms these days come fairly well optimized for Google there are always tweaks that can be made. For example on WordPress the title tags that are served up by default can be tweaked to not show your blog’s name on each post on your blog (or at least to put it after the post name).
SEO really does make a difference and bloggers who learn the basics can see significant increases in traffic. It is well worth investing time into learning it.
4. Great Content is More Important than SEO
I felt strange saying this at a conference where SEO companies were pitching for clients and talking about the importance of building links to a site – but in my experience the most important thing you can do to build your blog’s search engine traffic is to write the most amazing, useful, authoritative and inspiring content possible.
Here’s the question you need to be asking while writing each post:
How can I make this the type of post that people will want to share with others?
Search Engine authority has a habit of coming to those blogs who consistently produce content that enhances peoples lives, meets needs and solves problems. If you create something that does some of these things it is quite likely that the all important links that your blog needs to build search engine authority will come as people link up on their blogs, share the link on social messaging and bookmarking sites, email their friends etc
I’m not anti using link building strategies (ie asking people for links) but I’ve never really done it (I may have once or twice in the early days of my blogging). I know some bloggers who spend many hours each month ‘building links’ but wonder what would happen if instead they concentrated on using that time to build linkable content?