“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
Ok for those of you who haven’t heard, the Age of Conversation2 is out now at lulu.com.
Another gem edited from Gavin Heaton and Drew McLellan, the peeps over at Lulu have described it like this . . it’s a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
All those who participated in the latest book are listed below. Well done to everyone involved, fantastic effort.
I was brain surfing at Get Shouty and had to pass on Katie’s latest ditty about AOC2. Very entertaining…
Yo AOC2 let’s kick it
Nice/nice – maybe (x2)
All right stop collaborate and listen
Conversation is back. (Not a brand new invention!)
Media dollars are acting tightly
But information flows daily and nightly
Will it ever stop yo I don’t know
But if you turned off the TV would you slow?
To the extreme you rock a media plan like a vandal
People’s attention’s not a moth to a candle
They don’t go rush to the speaker that booms
Advertising kills your brain like a poisonous mushroom
Deadly when you play a jingle melody
Anything less than the best is a felony
Conversation- Love it, a pretty good way
You can hit bull’s eye- help people play
If there was a problem, yo it might solve it
Check your stats, and community involve it
Take heed ’cause I’m a lyrical poet
Social Media’s on the scene- in case you don’t know it
Each tribe creates territorial grounds
A million opinions and conversations sound
‘Cause their styling like a content spill
It’s enough to make a publisher ill
Conducted and formed
This is a hell of a concept
You make hype but-you want to step with this
Listen- give back. Steal hearts like a ninja.
Cut through like a razor blade. Give a damn
My advice: build happiness. Sell it by the gram
Keep composure. It’s sure to get loose
Magnetize people by your worthy juice
If there was a problem, yo conversation might solve it
Check out the book while the AOC2 team resolve it :