“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
I was putting together a little movie clip the other day showcasing some of advertising campaigns that well, haven’t exactly gone to plan. One of the ones I came across was Motrin, a US pain killer who created this ad [ see below] and then well . . watch it first . . .
So they ran the ad. Two things happened.
1. It caused a flurry of activity on Twitter amongst angry Motrin moms:
2. Someone responded with another ad on YouTube. Take a look.
Whether you think it’s a big stink over nothing, whether you agree with the Motrin mums or not. I have to say I was impressed with Motrin’s response. Simple. To the point. No bullshit. Game over.
I think what people took great pleasure in with the NAB fiasco what the way they handled the whole thing. People make mistakes, everybody does.
I think the way Motrin handled it was spot on. When you own up to it and make amends, there’s really nothing to gossip about now is there?