“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Check out the Dorritos superbowl commercial

Like many big FMCG brands, Dorritos stepped into the user generated content arena and asked their fans to come up with new ideas for TV commercials. I found this winning one on Youtube (I think it was screen during the 2008 superbowl) It’s a cracker.

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