“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Teens, mobiles, more youth research, you get the picture

If you’re into mobile youthy type stuff then  this is a great little ditty from Mobile Buzz covering the release of Harris Interactive’s latest research study. Here goes…

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Borrowed courtesy of T.S@Flickr

Harris hinted at making the presentation available for a price, so I thought I would post the following highlights:

  • About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
  • The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
  • Mobile gaming is not so important to teenagers. Self expression is much more important
  • Status is first established by the clothes teens wear, and secondly by the phones they own
  • What the phone does is more important than the way it looks
  • Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
  • Teens like small phones but with a lot of features
  • Teens text more than they talk on the phone
  • Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
  • Loyalty for teens is driven by relevance of features, phone diversity, customization – in order of importance.
  • Teens want to own multiple devices
  • Most teens purchase at carrier brick and mortar
  • Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
  • When it comes to Games, teens want better selection, experience, and controls. However, overall teens care less about gaming than communication when it comes to mobile
  • One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
  • The biggest barrier to adoption of mobile video is cost
  • Teens don’t mind ads on mobile device
  • The dream phone: water proof, endless power, scratch proof…
  • Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
  • “The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
  • Teens want a single device for all or their consumer electronics needs
  • Teens dislike location applications, but they want GPS

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