Shaeffer’s industry foresight astounds in 1964

1964+Sheaffer I’ve been doing some research on the banking industry and came across this 1964 ad by Sheaffer. It seems they could imagine a time when your ring could project a credit card or cheque but could not imagine a time when pens would not be necessary. Interesting foresight and certainly not the only industry to miss the obvious…


A curious design-focused human with an insatiable appetite for learning driven by the endless desire to make things.

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