“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

A very clever little green communication idea


I saw this little post over at Tinsiders for a friends of the Earth campaign. The back of the car is printed on the lid with the straw in place of the exhaust pipe. As you drink from the cup using the straw, it’s as if you’re sucking down nasty toxins from the back of a car. Brilliant.

Agency: JWT Hong Kong, China.

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