I don’t know about you but I’m always on the lookout for new thinkers that spread the gray matter a little further afield. Kevin Roberts’ latest email pointed me in the direction of a young lad by the name of Jonah Lehrer whom I hadn’t heard of before.
He’s a Contributing Editor at Wired and the author of Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He’s written for The New Yorker, Nature, Seed, The Washington Post and The Boston Globe and is also a Contributing Editor at Scientific American Mind and National Public Radio’s Radio Lab.
In his latest book How We Decide he looks at the role of emotions in shaping our brain’s responses to all the decisions we make from day to day. He explores intuition, that sense of just knowing and how our emotions affect our decision making. Lehrer concludes with a simple rule of thumb. We all know it and we all know we should follow it, but as we get more experienced and more educated it gets harder to do. If it doesn’t feel right, or it feels too good to be true, it probably is.
His website is also full of meaty articles that are well worth a look if you have some time to spare. Move over Gladwell there’s a new kid in town.