“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Bringing passion into the sales environment

A great little ditty from Paul Sparks at Sales Effectiveness that I thought I’d share with you:

As salespeople, we often hear that we need to be passionate about our products to sell them effectively. And this is probably true.

But what does passion look like, and how do we display it?

This video is an example of what passion in business and life looks like.  John Nese is the owner of Galco’s Soda Pop Stop in Los Angeles.  His shop carries over 400 types of soda and soft drink.

Is he passionate – yes.

Is he obsessive – it seems that way.

The video raises many questions we can ask about ourselves and how we “sell” to people with passion.  Have a look – and then challenge yourself to ask some questions about what you’re doing to pursue your passion – and how, as a salesperson, do you connect with your clients’ passions.

Life’s short.  Too short, to quote Wayne Bennett (the coach of the St George Rugby league team), to die with the music still in you.  But we also need to be realistic about pursuing passion to make sure we’re not just tilting at windmills.

Here are some questions about passion and selling to get you going.

At a personal level:

  • Do you have a passion that dominates your thoughts and your life?
  • Does your work help you maintain and build your passion?
  • Is it a stepping stone to a role which will align with your passions?  Why – or why not?
  • If you don’t think you’re a passionate person – that’s cool – perhaps it’s not an essential element of life.  But have you reflected on your ultimate goals – what do you want to make sure you’ve achieved in your time on planet earth?

Most of us, when we really think about it, have something which drives our life.

OK – so you’re passionate about some things – to some degree at least.  Now consider you current sales role:

  • Do you connect with the passion of your clients and prospects?
  • Does your work – and the opportunity to help your customers – add to the joy of your life?
  • Or would your passion be better channelled elsewhere?

We all want to be with others who genuinely share our interests and dreams.

It doesn’t matter what you sell – you need to at least be passionate about what your products do for your customers.  Even if your industry or products are boring – so what.  If what you sell helps your customers achieve their goals, you’re on a winner.

If you have a passion to see your customers get what they need, you’ll succeed in sales.  You’ll also be on a road to see your own dreams and passions be realised.

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