“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon
Remember the good old days when an online company didn’t need a revenue model because simply being an entrepreneurial innovative online business was enough? I remember those days well because very early in my advertising career we wrote strategies for many of those businesses who never ever got it together thanks to the dot com crash and a swift return to reason. As the market re-settles and new revenue models emerge, one thing remains true: like any business, you have to find a way to charge for what you do. Yes content is still super important and many sites still rely on advertising or lead generation rather than content to fund their models but as categories become more sophisticated, so too do their revenue models.
Anyhoo i found this site which offers an overview of top tech companies and their revenue models across ads, subscriptions, affiliates, data, freemium, and royalties. For those of you looking for an little innovation stimulation or just to feed your inner geek, have a gander – it’s a fun way to get a quick sense of how the bigger brands are tackling the market.