“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Disruptive catalogue marketing

I love digital. Don’t get me wrong. I had a virtual gallery in the second life, a thousand blogs early in the first.But in a time when we’re all obsessed with eyeballs and likes, attribution modelling and content pathways, it’s so refreshing to see a brand put a new spin on the digital madness.

Enter Ikea’s bookbook. Just a little bit hilarious.



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