Disruptive catalogue marketing

I love digital. Don’t get me wrong. I had a virtual gallery in the second life, a thousand blogs early in the first.But in a time when we’re all obsessed with eyeballs and likes, attribution modelling and content pathways, it’s so refreshing to see a brand put a new spin on the digital madness.

Enter Ikea’s bookbook. Just a little bit hilarious.




A curious design-focused human with an insatiable appetite for learning driven by the endless desire to make things.

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