I’m waiting for a plane. My flight to LA has been delayed just long enough to render the day a complete write off. With such a big delay Qantas provided a $20 meal voucher which I attempted to collect on my way out of check-in; except that after waiting more than 20 minutes at the “Service Desk” with a grumpy staff member who was clearly ignoring me, in an attempt to receive said voucher, I decided that my dignity was probably worth more than $20 and so left, voucher-less.
Now as anyone with multiple small people each doing fifty thousand activities will attest, it’s not often you get much time to yourself. I headed straight for the bookstore and pretty much read The Okinawa Diet standing up. I may not live to be 100 but we can all benefit from including a little more fish, a little less booze and maybe even a mouthful of kombu with our meditation. [Disclaimer: I can’t sit still long enough to meditate but fully intend to learn one day when I am older and calmer.]I walked around the airport and resolved to scull at least two litres of water pre-flight in order to pre-emptively hydrate; which also resulted in visiting most bathrooms on the ground floor. Some are better than others.
Finally I gave up and resorted to the lounge where I ate and used the more luxurious restroom facilities some more. What to do with this pocket of time? I could log on and work [and I did eventually do that], but first I went through my entire Inbox [all three of them] and unsubscribed to every single email I don’t need, never signed up for or couldn’t recognise. Which took quite a long time [MailChimp – I’d pay you once a year to unsubscribe me to everything non work related so I could start again].
No more internet retail research, wholesale pen offers or baby clothes sale alerts [my youngest is now three. . go figure]. I also cancelled subscriptions for things I don’t care about and things I do care about but never have the time to read / watch or engage with. What is abundantly now clear [looking at the thousands of emails I have now unsubscribed to] is that I need to be much more protective of my time. No big surprise there but knowing it is not the same as really knowing it, is it.
I don’t do social media much so no junk to clear out there, but geez it feels good to look at my inbox. Akin I would say, to the joy a lady feels after a decent closest clean out. Sparkling and new, my inbox feels light and a little happier somehow. And I don’t feel the weight of a thousand unopened emails and junk fogging up my brain every time I open my laptop.
We collect email addresses in our business to let people know when we have a sale on and the people in our showrooms are pretty great at collecting them. As a rule we don’t send much communication out though, mainly because we’re not organised enough more than anything else. I’ve always had a sneaking suspicion in the back of my tired mind that we should have a vigorous and robust email strategy or something fancy but after what I’ve just enjoyed myself, there’s a part of me that has let that go too. Unless we have something of real value to talk to you about, chances are you probably won’t hear from us.
BTW if you do want to sign up we’re at email@example.com.
Just kidding. Not really.