“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use, do the work you want to see done.” Austin Kleon

Meet: Errol Gerson

Errol Gerson is a captivating storyteller. It captures so much of what we’re all focused on – Selling, empathy, design, REFRAMING, gratitude. Thanks Helen Quon for the nudge towards Errol. A great provocateur.

Some of the tips Helen pulled out to share.

If you change the way you look at things, the things you look at change.

Design is critical thinking. Design makes our lives better.

FEAR. False Evidence that Appear Real.

Reframe. Finally Empowered to Achieve Results.

FAIL. First Attempt in Learning

You either have the intention to learn or to be right.

Clarity. Seeing the world the way it is vs the way you want it to be.

Errol Gerson is the longest running instructor at ArtCenter and for good reason. He’s been sharing his knowledge, passion, wit and philosophy on sales, business and management to over 3000 students over the course of over four decades. He’s getting up there in age, but hasn’t slowed down one bit. This is a treat to be able to sit at the feet of master. Gerson received a BS in Accounting from USC in 1970, and after receiving his MBA from USC in 1971, he spent eight years at a Big 8 public accounting firm. In 1979 he co-founded a CPA Business Management firm with three other USC grads, then sold it in 1992. Gerson co-founded Cow Interactive with four Art Center grads. In 1999 he joined CAA Agency as the Director of New Media. In 2004 he left CAA and became the Principal at the Gerson Group, a Strategic Management Consulting company, where he is in practice today. Errol is a Senior Adviser to the A.I.G.A. and does Entrepreneurship and Marketing workshops and seminars across the country.

The Futur: 060 Contagious Selling w Errol Gerson | thefutur.libsyn.com

Thank you Helen Quon for sharing this with me during our alt. time.

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