Future of Media, Innovative advertising, Innovative marketing, Innovative promotions, Innovative retail

eightbar show us your retail innovations

I’ve also just come across another piece from eightbar. For those of you who only know eightbar as the common eightbar blues chord progression, eightbar here is the unofficial blog of cool and interesting things from the creatives and techies at IBM’s Hursley Park Laboratories in the UK. They’ve posted a podcast from the Financial […]

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Creativity, Innovation, Innovative marketing

Another little ditty…

Gum is always about taste. A nihilist doesn’t believe in anything. Nihilist gum doesn’t believe in flavour. Which begs the question..why chew it? A counter trend can often be the most convincing way to get someone to try a product because for every go-with-the-grain consumer, there’s a million nosy parkers who want to try something […]

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Innovative marketing

Top 50 Australian Marketing Pioneer Blogs

Julian Cole, a digital strategist at Naked Communications has just created a new list profiling the top 50 Australian marketing pioneer blogs to shed some light on the Australian Marketing Blogosphere and connect us with some great Australian Marketing thinkers. He uses a combination of ranking stats- (Google Page Ranks (10), Technorati Authority (10), Technoati […]

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Creative Thinking & Problem Solving, Creativity, Future of Media, Innovation, Innovative marketing, Lifestyle trends, Macro trends, neophiliac, new product, Nice Design, Social, social media, Work Futures

Beta goes meta: From innovation to trend in a heartbeat

A great post by CNET blogger Tim Leberecht taken from Matter/Anti Matter. Innovation isn’t limited to R & rooms anymore. The Web 2.0 movement–powered by start-ups such as Twitter, Malhalo and even YouTube, has proven that innovation often happens in iterations. Build, launch, tweak, measure, repeat. Digital experiences seem to be ‘always in beta’–learning and […]

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Creativity, Innovation, Innovative marketing, Marketing, Mind candy, Oz research, steal or borrow info, Work Futures

Want to be bloody good at innovation?

What makes one person think more innovatively than another? Most people spend their time doing stuff. Selling shoes, marketing hammers, securing distribution, balancing nutritional value with taste and so on and so on. So to sit down one afternoon & just decide that you’d like to think more innovatively is kind of like deciding that […]

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