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Meet: Errol Gerson

If you change the way you look at things, the things you look at change.

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Innovative retail, Sales, Sales effectiveness

Home Depot innovates with bold e-commerce strategy

Home Depot moved away from relying on new square footage for growth to a bold e-commerce strategy, which integrates digital and in-store shopping with specific attention to products that aren’t well-suited for e-commerce.

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Sales, Sales effectiveness, technology planning

6 things I wish I’d known before we signed with Salesforce

We recently started the journey towards implementing Salesforce. To say it’s been difficult is an understatement and for a small business like ours, it’s taught us quite a few lessons in identifying partners, negotiating contracts, AVOIDING the sell and getting better advice from platform agnostic providers. We don’t regret the selection but we have learned […]

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