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food trucks pull up in melbourne town

I was in Portland earlier this year and dropped in to get a feed at one of the Portland food trucks with some local friends. Regulars to LA will be familiar with the food truck trend which has exploded over there, they have regular food truck nights in Venice Beach and indeed some of the […]

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the santa brand

For those of you in the marketing / advertising industry, another little in-joke <<just for a change>> . It’s a santa joke that’s come a little late but worth a look nonetheless. Put together by the clever folk at Quietroom a UK communications agency, it made me chuckle so I thought I’d share it with […]

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A little pocket optimism

Has anyone been to Pocket bar in Surry Hills Sydney? I haven’t but was surfing the net having a nosy about when I came across this cute little promotion they’re doing for pocket optimists. I wonder whether they’re relying on the fact that many people don’t respond to things like this [the averade direct mail […]

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How healthy is your health insurance?

I’ve been trying to make a claim (or in fact about 40 claims) with HBA my health insurer today. It has become so difficult to even make the claim that it’s becoming laughable. I pay an extraordinary amount for health insurance a month, I mean a lot. I looked up on the net today to […]

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NPD by crowds . . a quirky idea

I was just flicking through some  old newsletters from Australian Anthill when I came across this article about Quirky. Quirky is the brainchild of  22 year old Ben Kaufman and it’s a really interesting site worth checking out. So here’s the deal: Entrepreneurs and other creatives can submit a product idea to the Quirky community. […]

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Oops HP your strategy knickers are showing

HP has  launched a campaign for small and micro-businesses with the theme of “the office tool”. The idea is that small and micro-business owners and employees often escape certain stereotypical colleagues that are common in large businesses. The cartoon portrays an example of this – the annoying guy that takes credit for your work and […]

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