Uncategorized

Where are they now? . . Innovation shops a-go-go

There’s a lot of movement afoot in the innovation marketplace. It seems innovation shops are pushing up like daisies in the spring as more peeps branch out to share the love and start their own innovation goodness. I’m always looking to see what innovation companies are around and so I thought I would offer a […]

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Uncategorized

What mother . . .?

I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?

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Innovative co.

Are innovation companies the new ad agencies?

I’ve been reading a lot of posts recently about whether advertising agencies need to innovate, do they need to get a better handle on digital and interactive media?, do they need to position themselves more innovatively? do they need to innovate in their perspectives on communication and more broadly speaking, marketing? If I could flip […]

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Second Life

Business innovation in the virtual world

Fascination with Second Life and the other ‘alternate realities’ seems to be continuing. I went to a seminar the other day to listen to a bunch of Aussie businesses who were making their foray into the SL universe. Telstra’s bigpond is undoubtedly the success story from our shores, having created and nurtured a fully functional […]

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