Like many big FMCG brands, Dorritos stepped into the user generated content arena and asked their fans to come up with new ideas for TV commercials. I found this winning one on Youtube (I think it was screen during the 2008 superbowl) It’s a cracker.
Read moreNew scented packaging goodness
I saw this in the supermarket the other day and I have to admit I was just a little excited. Politically incorrect as it is to say, I must admit that I don’t mind the odd bit of gratuitous packaging. . . Normally I frequent my local Surry Hills shopping centre which often barely keeps […]
Read morePet vitamins..?
We know people love their pets and we also know that the pet industry is closely following the baby industry in its overpriced indulgences. Now we all want to apply the same quality of care to our pets as we would to our family or ourselves. With wellbeing products on the increase it’s no wonder […]
Read moreWhat mother . . .?
I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?
Read moreGo judge a book by its cover
While you can’t judge a book by its cover, we often judge food by its packaging. One dollars worth of spaghetti sure looks a million dollars with a bit of fancy pants wrapping doesn’t it…Never underestimate the importance of appearance when it comes to food, or anything for that matter… Why do pet care companies […]
Read moreAnother little ditty…
Gum is always about taste. A nihilist doesn’t believe in anything. Nihilist gum doesn’t believe in flavour. Which begs the question..why chew it? A counter trend can often be the most convincing way to get someone to try a product because for every go-with-the-grain consumer, there’s a million nosy parkers who want to try something […]
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