new product, Nice products

Pet vitamins..?

We know people love their pets and we also know that the pet industry is closely following the baby industry in its overpriced indulgences. Now we all want to apply the same quality of care to our pets as we would to our family or ourselves. With wellbeing products on the increase it’s no wonder […]

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What mother . . .?

I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?

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