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Thinking beyond advertising

A great little preso sent over to me by a Franco I know. Talks to the fact that advertising can only solve a limited number of marketing problems but building marketing into products & services can address a much larger set of problems. There are loads of ad agencies entering the innovation space and in […]

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Smarty pants of the week

People are always looking for guns for hire so I thought as I come across smarty pants peeps who love participating in ideas workshops I would post them here. The first one up is Kerrie McGovern. Kerrie enjoys windsurfing, water polo and long walks on the beach. Actually, her main interest is food. When she’s […]

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Uncategorized

What mother . . .?

I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?

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Creativity, Innovation, Innovative marketing

Another little ditty…

Gum is always about taste. A nihilist doesn’t believe in anything. Nihilist gum doesn’t believe in flavour. Which begs the question..why chew it? A counter trend can often be the most convincing way to get someone to try a product because for every go-with-the-grain consumer, there’s a million nosy parkers who want to try something […]

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Find, Future of Work, Innovation, Innovative stimulus, Looking for insights, new product, Nice Design, Work Futures

The next frontier: Design Thinking

Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog. Design thinking is the latest and hottest methodology talked about to help a company […]

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