Thinking beyond advertising
A great little preso sent over to me by a Franco I know. Talks to the fact that advertising can only solve a limited number of marketing problems but building marketing into products & services can address a much larger set of problems. There are loads of ad agencies entering the innovation space and in […]
Read moreA beautiful little innovation
Ladies’ beauty salons are all the same – they talk about the miracles of some facial treatment or other, offer a variety of backrubs, take care of a bit of hairy leg action & generally try & flog you a bunch of product with anti-aging properties that don’t work but will somehow help you to […]
Read moreSmarty pants of the week
People are always looking for guns for hire so I thought as I come across smarty pants peeps who love participating in ideas workshops I would post them here. The first one up is Kerrie McGovern. Kerrie enjoys windsurfing, water polo and long walks on the beach. Actually, her main interest is food. When she’s […]
Read moreWhat mother . . .?
I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?
Read moreGo judge a book by its cover
While you can’t judge a book by its cover, we often judge food by its packaging. One dollars worth of spaghetti sure looks a million dollars with a bit of fancy pants wrapping doesn’t it…Never underestimate the importance of appearance when it comes to food, or anything for that matter… Why do pet care companies […]
Read moreLeaving something to the imagination…
There’s something refreshing about a retailer who doesn’t just let it all hang out for the world to see. The windows of this Commes des Garcons store are like a great first date outfit, you can see enough to know you want to see more but not enough to satiate the appetite. It’s almost as […]
Read moreAnother little ditty…
Gum is always about taste. A nihilist doesn’t believe in anything. Nihilist gum doesn’t believe in flavour. Which begs the question..why chew it? A counter trend can often be the most convincing way to get someone to try a product because for every go-with-the-grain consumer, there’s a million nosy parkers who want to try something […]
Read moreThe next frontier: Design Thinking
Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog. Design thinking is the latest and hottest methodology talked about to help a company […]
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