Innovative promotions

The world’s first website where nothing ever happens

Check out this new website from Kit Kat. Following on from their famous and fabulous ‘Have a break campaigns, here they present us with just that. A complete and total break. A break from Twitter from Facebook from email from being bombarded with advertising messages, banner ads and Flickr boxes. No widgets, no downloadable icons […]

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Social, technorati

Advertising Age’s Top Bloggers

I’ve just been reading Laurel Papworth’s post on Advertising Age’s top Media and Marketing blogs listing – Ad Age ranks Laurel’s blog at 156 and if you haven’t checked it out I recommend you do so, it’s worth a peep. I see that Innovation Feeder has scored a mention as one of the blogs Advertising […]

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Uncategorized

What mother . . .?

I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?

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