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Innovative retail, Innovative stimulus, Nice Design, Nice products, unbusiness

A new innovation story in retail

(Photo courtesy of Story) Part retail visionary, part editor, Rachel Shechtman wants to make shopping fun again. Her new Chelsea, New York-based concept store, Story, isn’t just about shopping. It’s about the experience at the store, which changes its theme every four-to-eight weeks — merchandise, decor and all. Of course, the gorgeous gifts inside don’t […]

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