Creativity

Method in the madness . . .

Coming up with ideas is one the hardest things to do . . Unlike other more ‘cumulative’ work where you know what you will reap if you sow X amount of hours, ideas come and go without warning or time limits. Many a time I have sat down, sketch pad and freshly sharpened 2B in […]

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Creativity, Innovation, Innovative marketing

Another little ditty…

Gum is always about taste. A nihilist doesn’t believe in anything. Nihilist gum doesn’t believe in flavour. Which begs the question..why chew it? A counter trend can often be the most convincing way to get someone to try a product because for every go-with-the-grain consumer, there’s a million nosy parkers who want to try something […]

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