Genius, Innovative promotions

The Whopper Sacrifice

I just found this cheeky little app on Facebook courtesy of Burger King ‘Friendship is strong but the whopper is stronger’. You simply download the application and it asks you to ‘sacrifice’ 10 of your contacts in order to receive a free whopper. You simply select your victims, cancel them from your friends list and […]

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Creativity, Innovative promotions, Work Futures

A new virus

 It wasn’t so long ago that viral marketing was all the rage. It was trendy, irreverent [wasn’t everything irreverent for a while there?] and we even thought consumers could just make it for us. After all, isn’t Generation C all about user generated content? Clients wanted it and agencies delivered it. Then some clients had […]

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